A Simple Truth about Existence

Ideally, life shouldn’t be an ongoing struggle to see the glass half-full, but rather an appreciation that there’s a glass at all.

-Andrew W.K.

Someday McDonald’s will sell its last hamburger.

Think about it.

One day somebody’s going to walk into a McDonald’s, place their order, pay for and receive their burger, and it will be the last time it ever happens.

As Tyler Durden tells us, “On a long enough timeline the survival rate for everyone drops to zero.” It’s as true for companies as it is for individuals.

Even if McDonald’s manages to avoid mismanagement, economic upheaval and every other calamity that businesses face, scientists estimate that our sun will burn out in five billion years.

Sooner or later that last burger is going to be sold.

Everything that begins ends.


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